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Revised
Policy effective: March 14, 2006
For all Realtors who have
paid REALTOR.com® for their Showcase Listing Enhancement * service,
Homestore has eliminated the fee for the distribution of virtual tour
links on your listings.
*
Showcase Listing Enhancements is the REALTOR.com® product that REALTORS®
can purchase to enhance their listings on REALTOR.com®. This new
feature will be marketed as Featured Tour.
| Linking
Your VisualTours to Your Listings on REALTOR.com®  |
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Homestore
operates Realtor.com, and they have a fee-per-listing service
called PicturePath which is designed to enhance the visibility
of your listings by linking a virtual tour to it. This fee
currently is $19.95 PER TOUR for this service. We collect
the fee and pass it along to Homestore as it is their policy
to charge for this service only through approved virtual tour
companies, rather than directly charging the Realtor who has
the listing. This service is completely optional on each of
your listings.
Note:
For all Realtors who have paid REALTOR.com® for their
Showcase Listing Enhancement service, Homestore has eliminated
the fee for the distribution of virtual tour links on your
listings.
What
do you get for $19.95 on your listing? When you pay for PicturePath,
your listing will appear when people choose to "Display
listings with virtual tours first," and the small "spinning
red house" logo (below) will appear prominently near
the top of your listing indicating that your listing has a
virtual tour for consumers to view. According to Homestore,
listings with virtual tours receive 40% more views than listings
without a virtual tour. So you're gaining advertising visibility
for your seller and your listing, along with pre-qualifying
more buyers. Click
here for step-by-step instructions for linking your VisualTours
to your listings on Realtor.com. Be sure to read the complete
description of this service below.
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To
use the PicturePath service, simply select the "INFO"
button beside the tour from your "My Tours" page
and follow the instructions. You can also click
here for step-by-step instructions.
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Linking
Benefits
- Your
full featured VisualTour is linked to your listing on Realtor.com.
Because your full featured VisualTour will be linked to
REALTOR.com® , you'll gain maximum personal promotion
benefits as every consumer will see your branding, photo
and contact information!
- Your
contact information is now shown with your tour!
This means that the person viewing your listing (and your
tour) can now contact you via phone, email, pager or even
be directed to your website by using the links and information
displayed on your VisualTour that's linked to your listing.
Make sure you have your correct contact, Email and Page
Me information on your VisualTour account! This is especially
important if you haven't paid to have Realtor.com include
your personal contact information for all your listings
in general.
- Viewing
statistics count too! Since your VisualTours will stay
on the VisualTour.com servers, we can count all of the views
your tours get on Realtor.com! And we include this on your
Viewing Statistics page which you can view in real time
and even share with your sellers. More proof for you to
have for sellers of the effectiveness of your Internet marketing
strategy!
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Visibility. Your listing will appear when customers
search for homes with virtual tours on REALTOR.com®,
and the "spinning red house" icon will appear
near the top of the listing indicating that it has a virtual
tour.

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Pay per tour.
You do not have to have a REALTOR.com® Showcase Listing
Enhancement service account in order to gain personal promotion
benefits on REALTOR.com®. And if you just want to highlight
your virtual tours on REALTOR.com® occasionally, you
can use the PicturePath linking service only on those occasions.
- Increased
Distribution of your tours. Homestore's distribution
network has agreements in place with many national franchise
gateway sites (e.g. www.REMAX.com, www.Prudential.com),
portals such as AOL.com, MSN.com, Netscape.com, Excite.com
and several websites for local real estate companies, etc.
This distribution network allows your tour to be automatically
linked to the listing data sent to the appropriate sites
on this distribution list. Click
here for a complete list of distribution sites.
Important
Notes
- There
is a $19.95 PER TOUR fee for each VisualTour uploaded
to PicturePath. There are no refunds from Homestore
to VisualTour once the tour is uploaded, and because of
this, we cannot give you a refund if you're not satisfied.
Homestore bills us directly for PicturePath fees and we
collect them from you when you choose this option.
- Our
automated linking process dynamically verifies with REALTOR.com®
whether you are a current Showcase Listing Enhancement customer.
If you are recognized as a Showcase Listing Enhancement
customer, then you will not be charged for the linking of
your VisualTour. If you are not recognized as a Showcase
Listing enhancement customer, then you will be required
pay $19.95 for the linking of your VisualTour.
- Tours
loaded to listings belonging to customers without the Showcase
Listings Enhancements Product will not be credited if the
customer later decides to subscribe to Showcase Listings
Enhancements.
- The
free linking service will only be applied to tours that
are loaded after the customer subscribes to Showcase Listings
Enhancements, and only to listings associated with an MLS
ID tied to the Customers Showcase Listing Enhancements package.
- Tours
uploaded to Showcase Listings are part of the Showcase Listing
Enhancements package. Expiration of the Showcase Listings
Enhancements subscription causes all listing enhancements,
including the tour, to no longer be visible on REALTOR.com®.
- All
tour links will be stored on our servers, and if at any
time the Showcase subscriber decides to renew their Showcase
Listings Enhancements subscription with REALTOR.com®,
their tours will immediately be restored to their listings
- Any
tour or link loaded after the Showcase Listing Enhancements
subscription has expired will be billed as a Non-Showcase
listing at $19.95 each.
- Your
VisualTour branding must comply with the Advertising Guidelines
on REALTOR.com®.
See this page if you have any questions on these
guidelines. Any virtual tours that do not comply with these
guidelines are subject to removal from PicturePath and REALTOR.com®
and no refund will be issued to you.
- It
is your responsibility to ensure that the correct MLS number
and address information is included in your tour. If the
MLS related data is not correct, your tour will not be linked
properly to your listing. You can check the status of your
link in your VisualTour.com account at any time.
- REALTOR.com
does not distribute it's PicturePath virtual tour links
to your MLS. Please check your own VisualTour.com account
to see if we have provided you with either automated or
manual linking instructions to link and display your VisualTours
on your local MLS for your listings.
- If
you change the MLS ID for your listing that has an existing
PicturePath service paid for it, you are allowed to resubmit
your VisualTour link via PicturePath at no additional charge,
provided the property listed is still the same and the listing
agent is still the same.
Edits
to MLS IDs and Address Information (REALTOR.com® policies):
- Changes
to MLS IDs will only be permitted when:
- The address from the original order matches the address
of the new MLS ID you are entering.
- The Showcase account status of the old and new MLS IDs
must match. In other words, you may not change the MLS ID
on a Showcase order, to an MLS ID that is a non-showcase
listing.
- Once
an MLS ID and Address has been submitted on an tour linking
order, our system will access the listing on REALTOR.com®
and will determine the following:
- Does the MLS ID exist on REALTOR.com®?
- Is the MLS ID a Showcase Listing?
- If
the MLS ID does not exist on REALTOR.com®, the order
cannot be distributed to REALTOR.com®.
- Changes
to Address information will no longer be allowed after a
valid MLS ID has been entered and distribution to REALTOR.com®
is indicated.
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If
you have any questions, please email Support@VisualTour.com
or call our support team at 800-873-0700. | | |