|
Let's look beyond the capabilities of the "ordinary tour" and see how you can actually use YOUR sales skills to show your listings over the Internet instead of simply showing four or five scenes with short captions like your competitors provide using "ordinary" full-service tours. If a "me too" presentation isn't good enough for you, read on!. What if you had a sales tool that allowed you to show your listings to all potential buyers the way you would if you showed it in person? Can you imagine the advantage this would give you in your listing presentation? If you believe YOU can show your listing better than any other person, YOU should be showing it on the Internet just as you would in person. Instead of just providing a virtual tour that contains 4 or 5 scenes just because it's expected by the seller or because you promised it in a listing presentation, what if you re-thought your definition of a virtual tour? What if a virtual tour was a tool that would allow YOU to show YOUR listings using YOUR sales skills over the Internet, very much like you use your sales skills to show a potential buyer your listing in person. What if your tours didn't look just like your competitor's tours, but instead reflected your sales skills and your ability to show the listing? You wouldn't dream of paying a service provider to show listings to your potential buyer, so why would you give up an opportunity to show literally hundreds of buyers your listing using YOUR virtual tour? Think about what you'd show the buyer if you were showing them the listing in person . the gated entrance to the neighborhood, the park down the street, the front yard, the back yard, every room in the house, etc. You'd no doubt explain every important feature - the location, the fact that the house has a new roof, new appliances, that the back porch has a beautiful sunset view, the pool was just installed a couple of years ago, etc. And you'd eliminate certain features that you or the seller don't want shown or emphasized - expensive or private items or maybe your competitor's yard sign in the house across the street! That's what selling is all about, right? Why not do it with your tours? In addition to the obvious benefit of showing the listing completely to potential buyers, there's another VERY important benefit to using a large number of scenes and describing each in detail. Your virtual tour viewer is going to include YOUR branding . your logo, picture and contact information. The longer that you can keep the potential buyer engaged looking at your tour, the longer they see your information. As we all know, the secret to effective marketing is repetition, repetition, repetition, repetition .. you get the "picture"! Also, since you can create an unlimited number of tours for a flat fee of only $29.95 per month, there's no reason not to do a virtual tour on every one of your listings, no matter how inexpensive they are. If they deserve to be shown in person, you'll have advantages by creating a VisualTour for them. |

